GS1 Digital Link / a QR code format

One URL per product.
Infinite uses.

A GS1 Digital Link is an ordinary QR code, printed in a format GS1 defines: it turns your GTIN into a web address. Consumers get a product page. Supply chain gets structured data. Regulators get traceability. Same code.

112days until retailers start accepting these codes at checkout. Sunrise 2027 timeline
Live

This QR code is live. Scan it to see what your customers will experience.

Before
09506000134376

A number. Nothing else.

After
id.sunriseqr.com/01/09506000134376

A URL. Product info, traceability, analytics, consumer engagement.

The resolver is the product

Your code encodes one URL. The resolver behind it decides what each scanner gets, on every single scan.

  • Content negotiation

    Phones get pages, APIs get data. Same URL.

  • Dynamic destinations

    Promo, recall, rebrand. Never reprint.

  • Multi-language

    Right language by location. Automatic.

  • Scan analytics

    By product, batch, and geography.

resolver · live

GET id.sunriseqr.com/01/00049000028904

Shopper · iPhone · en-US

302yourbrand.com/product

Product page, in their language

Retail POS · checkout lane

GTIN00049000028904

Rings up like a barcode

Partner API · linkset+json

200{ "linkset": [...] }

Structured data for systems

one code · three answers · your rules

Credentials, not claims

Officially listed. Independently tested.

Official

GS1 US Solution Partner

SunriseQR is listed in the official GS1 US Solution Provider Finder, the directory retailers and brands use to find vetted partners for the 2D barcode transition.

Verify our listing

Conformance-tested resolver

Validated against the official GS1 conformance test suite, the same one retailers and standards bodies use. We track spec changes so you never have to.

  • URI structure
  • Content negotiation
  • HTTP redirects
  • Linkset JSON
Availability

The resolver behind your packaging does not go down

Your GTIN is printed once and scanned for years. The service answering it resolves from the edge rather than a single server, and you can test it yourself right now.

All systems operational

100%uptime

Full status
  • GS1 resolver

    ms

    Last 90 days

  • QR short links

    ms

    Last 90 days

Retail and Business

On your domain, not ours

Point a domain you already own at our resolver and your product codes resolve there. Same compliance, same uptime, same everything. Your name on the pack.

It takes two DNS records, and we handle the certificate from then on, including renewals.

  • Your domain stays yours

    You own the record. We just answer on it.

  • Conformant on your root

    Your domain passes the GS1 test suite in its own right.

  • Leave whenever you like

    Repoint the record and your packaging keeps working.

One printed code

id.sunriseqr.com

id.yourbrand.com

Start on ours. Move to yours whenever you are ready.

Build vs. buy

 Build your ownSunriseQR
SetupWeeks to monthsMinutes
InfrastructureYour servers, your uptimeHandled
GS1 complianceYou interpret the specBuilt-in
MaintenanceYour engineering teamIncluded
Cost$500-5,000+/moFrom $19.99/mo

How it works

01

Add your product's GTIN

Enter the GTIN from your existing barcode. We validate it and create a resolver entry.

02

Configure destinations

Consumer scans go to your product page. API requests get structured data. You decide.

03

Download QR codes

Print-ready, GS1-compliant. SVG or PNG.

04

We host the resolver

24/7. When anyone scans, we handle the request. You see analytics in your dashboard.

Start free, scale into Retail

Free includes 5 live retail product QR codes with a hosted, conformance-tested resolver. Retail plans start at $19.99/month and include 100 live retail product QRs, with Business available for brands that need more.

See pricing

Skip the infrastructure.

No spec to interpret. No servers to maintain.

SunriseQR is an official GS1 US Solution Partner.

Get Started