50 years of lines.
Now, squares.
The retail industry is adding 2D barcode support at checkout. Your existing barcodes still work. But there's a better format now, and it's worth adopting.
What's changing
GS1 has set 2027 as the year retailers begin accepting 2D barcodes at checkout alongside 1D. Both formats coexist. No one is turning off the old barcodes.
Timeline
Foundation
GS1 publishes the Digital Link standard. Early retailer pilots.
Preparation
POS vendors add 2D scanning. Brands start adding QR codes.
Sunrise
Retailers accept 2D codes at checkout. Both formats work.
Adoption
Gradual shift. 1D remains supported, 2D becomes the norm.
Why 2D
More data
GTIN + batch, lot, serial, expiry. All in one code.
Consumer scannable
Any smartphone camera. No app needed.
Dynamic
Update destinations without reprinting packaging.
Traceability
FDA FSMA 204 and other regulatory requirements, handled.
One code
Replaces separate codes for POS, consumers, supply chain.
Web-native
Built on URLs. Evolves with your needs.
What you need to do
Keep your existing barcodes
They work for years. No need to remove them.
Set up a resolver
The service that makes your QR code work. SunriseQR hosts this for you, or you can build your own.
Add QR codes at your next print run
Don't reprint just for this. Add the code when you're already updating packaging.
Start collecting scan data
Consumers can scan now, before 2027. You get engagement data from day one.
Common questions
Do I have to switch by 2027?
No. 2027 is when retailers begin accepting 2D codes, not when they stop accepting 1D. Starting early means you're ready when mandates arrive.
What happens to my existing UPCs?
Nothing. They continue to work. Most brands will have both formats on their packaging during the transition.
How much does it cost?
QR code generation is free. Resolver hosting starts at $19/month with SunriseQR. The main expense is updating your packaging design.
Do I need a new GTIN?
No. GS1 Digital Link uses your existing GTIN. If you have UPC barcodes, you already have everything you need.